Let’s Give ‘em Something to Talk About

November 23rd, 2022 by admin No comments »

Finally. You’re marketing has paid off and you’ve successfully landed yourself a new client. Now, the real work begins. But make no
mistake, your marketing efforts are far from over. As a matter of fact, they’ve only just begun!

Your next marketing mission, should you choose to accept it, is to turn this client into a raving fan. (Oh, and just so we’re clear, “raving fans” are those folks who generate lots of new business for you by constantly singing your praises to everyone they meet.)

So, how do you turn a client into a raving fan?

By giving them something to talk about!

When people are passionate about something they talk about it–be it their favorite baseball team, Presidential candidate or restaurant–why not have it be you and your business?

Fortunately, there are countless ways to create a buzz about your service and get people talking.

For example, I know of one personal trainer who presents a single rose to all of his female clients who have children when Mother’s Day rolls around.

4 Secrets to Making it Rain Referrals in Your Personal Service Business

April 13th, 2022 by admin No comments »

You’re good at what you do, your clients are happy with the service you provide and hundreds of other professionals brag that almost ALL of their business comes through referral … So, what’s stopping the shower of referrals when it comes to YOUR business?

Here’s my guess; you’re either simply NOT ASKING for referrals, or you’re not asking for them in the RIGHT WAY.

First off, make a shift in the way you look at asking for referrals. Are you currently approaching the topic as if you’re trying to get something? If so, there is no doubt that you will end up feeling needy, or worse, like you’re begging for business.

On the other hand, if you look at referrals as an opportunity to help more people through your services, you automatically come from a more positive and confident place. To ask for (and get) referrals, set yourself up for success by implementing at least one of the following solutions in your business this week:

1. Ask During Delivery. The VERY BEST time to ask for a referral from a client is when they have just experienced the BENEFIT of what you offer. (A client who happens to be a psychotherapist told me that asking at this particular time taps into the emotional part of the brain and makes your request stick around much longer, thus increasing the odds of your client actually remembering to give your name to her friend). It’s at that time that you can say something like, “Great, I’m so happy I was able to teach you how to fill your practice so quickly. I LOVE what I do. If you happen to know of any other self-employed graphic designers who could use my help in achieving the same goal – would you mind passing on my number to her”?

2. Make Giving Referrals FUN for your clients. Hold a contest drawing. For every referral that a client makes enter their name in a hat. At the end of the month/year the name that’s drawn wins a great product or service.

3. Refer to Others. This is THE #1 best way to guarantee that you get referrals from both your clients (if they have a business) and your strategic alliances.

4. Ask Prospects Who’ve Passed On Your Services. If the timing of your service isn’t right for a particular prospect, ask them if they know of anyone else in their circle or network who might benefit from what you have to offer.

Business Success Using Marketing Research

March 29th, 2022 by admin No comments »

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.

What is Market Research?

It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.

Now the question is What is the need for Market Research?

The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.

How is market research done?

Market Research requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.

What is the use of Market Research results?

The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.